Home-cooked food is like Money, we never have a true idea of its value until we lose it.
Food has always been a very debatable business in India. However, Indians as food consumers are continuously evolving and people are open to trying new options.With it the working class getting bigger in metro cities day after day and less time with people to cook their own food and go grocery shopping because of lack of time has become quite routine. Consequently Professional Tiffin Service Industry has gained a lot of momentum in a very short time. It is the best option for working professionals who stay away from home and want to avoid the One Dollar Meals. No wasting time in cooking, grocery shopping, washing dishes etc. and all of this at very affordable costs so it doesn’t burn your pockets.
Earlier, the entire Industry was fragmented and unorganised in small areas without a clear direction and run by local Aunties.Mainly because it wasn’t taken seriously by the Investors and overall public in general. However, there has been a shift in this mentality after introduction of numerous Tiffin Services run by educated young professionals including MBA’s and Engineers who found a huge gap in this segment.
The Conventional Tiffin Services of the earlier days were limited, cash driven, unhygienic and focussed only in particular areas. However, with the introduction of Online Tiffin Services, the metrics have shifted to taste, customer satisfaction, attractive and easy packaging, hygiene and variety. From Gujarati to Punjabi, Jain to Diabetic, four course meals to gluten free meals, sweets, salads and pickles, all the cuisines and customisations are available now. Some vendors also specifically focus on being extra healthy and provide calorie counted meals to their customers.Online presence has enabled customer communication and service validation to a great extent. From being focussed in smaller areas, to Pan Mumbai presence, this segment of Food Tech Industry is expanding continuously.
To ensure transparency, most Tiffin Service Providers avail a Government approved FSSAI License which is given only after high level quality and service checks. FSSAI License is a validation of kitchen hygiene, quality of ingredients, cleanliness of packaging, cutlery and utensils, safe delivery and also regulatory policies maintained by the chef and other support staff.
Tiffins are an intrinsic part of the daily lives of many people across the city. It is very necessary for the Service Providers to build trust with these customers. Special efforts are being taken by the SPs to get customer feedback via Mail, SMS and personal interactions. Minutest anomaly in food quality and presentation is subjected to intense investigation.
Tiffin Services are one of the native industries of India and are here to stay for a long time. They represent the real India of today -Evolving continuously but still attached to its roots.Back to blog page